Digital Marketing Diploma Course

Advanced Diploma In Digital Marketing

Mode of Learning

Online

Course Duration

2 Months

Course Fees

₹ 75000   ₹50000+Taxes

Free: Tools | Themes |Plugins

Worth Rs. 61,938/- (Absolutely Free)

Future Oriented Course for School & College Going Students

This course is designed especially for school-going students from class 7th – 12th or college going students who want to develop their potentials and develop the knowledge of internet world, where they will learn to build websites, creating video animations by using tools, power of Social Media Marketing and they will also learn Google AdWords and Google Analytics module for their bright future, where they will gain Digital Marketing knowledge which will help in multiple aspects on their career.

Digital Marketing Overview

  • What is Marketing?
  • What is Digital Marketing?
  • Why People Prefer more Digital Marketing than Traditional Marketing?
  • Understanding Digital Marketing Process.
    • Increasing Visibility
    • Visitors Engagement
    • Bringing Targeted Traffic
    • Converting Traffic into Leads

Website Planning & Creation

  • Understanding Internet & websites.
  • Understanding domain names,  domain extensions & web servers, and hosting.
  • Planning & Conceptualising a Website
    • Booking a domain name & web hosting.
    • Adding domain name to a web server.
    • Adding web pages & content.
    • Adding Plugins.
  • Building website using CMS in class
    • Identifying objectives of the website.
    • Deciding on the number of pages required.
    • Creating a blueprint of every webpage.

Social Media Marketing

  • What is Social Media Marketing?
  • Understanding the existing Social Media Paradigms & Psychology.
  • How Social Media Marketing is different than others.
  • Forms of Social Media Marketing.
    • Facebook Marketing.
    • Instagram Marketing.
    • Linkedin Marketing.
    • Twitter Marketing.
    • Video Marketing and, etc.

Video Animation

  • What is Video animation?
  • Learn the techniques to make videos.
  • Learn to make Business Videos, Social Media Videos, Youtube Videos and etc to grab the attention of the customers or visitors
  • It will boost the imagination power and creativity in you, which will result to increase visibility and engagements of the Visitors.
  • Increase the potential in you.

Google Analytics

  • Introduction to Google analytics.
  • How does Google analytics work?
  • Understanding Google analytics account structure & Google analytics insights.
  • Understanding cookie tracking.
  • Types of cookie tracking used by Google analytics.
  • Starting with Google analytics.
  • How to set up an analytics account?
  • How to add analytics code to the website?
  • How to integrate AdWords and analytics accounts?

Google Adwords

  • Google Adwords Overview.
  • Understanding Adwords Algorithm.
  • Creating Search Campaigns.
  • Understanding Keywords.
  • Creating ads.
  • Tracking performance/Conversion.
  • Optimizing Search Campaigns.
  • Creating Display Campaign
  • Remarketing.

Certificate

Certificate

Digital Adda Academy

Industry Recognized Certificate

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